MANAGERIAL MECHANISM FOR ACCELERATING INNOVATIONS OF TOURISM AND HOTEL BUSINESS ENTITIES
DOI:
https://doi.org/10.32782/city-development.2025.1-16Keywords:
management, investments, innovations, digital economy, tourism, hospitality, businessAbstract
The article proposes the solutions for scientific task of determining the essence and components of the mechanism for accelerating the innovative activity of tourism and hotel business entities. The evolution of the scientific understanding of innovations and the specifics of modern innovation processes in Ukraine, which are carried out in conditions of a stochastic socio-economic environment and extraordinary military-political threats, are discussed in the paper. The paper proposes and grounds the theoretical approach to understanding the essence of the innovative activity of tourism and hotel business entities, which takes into account the systematicity, continuity and interconnectedness of innovation processes in travel business as a reflection for the high elasticity of demand for tourist services in relation to socio-economic and military-political changes. The paper argues the necessity for tourism and hotel business entities in proactive development strategies based on a constant search for innovative ideas, implementation of innovative tourism service technologies, flexible changes in organizational structures and marketing procedures. The paper reveals and discusses the inherent tendency in development of the tourism and hotel business in Ukraine to expand personalized and intelligent products and services based on artificial intelligence and other digital technologies. The changes that occur in the organizational and economic structure of the tourism and hotel business as a result of the intensification of innovation processes are characterized, and a model of continuous innovative activity of tourism and hotel business entities is proposed. The paper determines factors of the internal and external environment that may restrain the introduction of innovations in the tourism and hotel business and discusses sectors of the organizational and economic mechanism responsible for responding to the proper changes. The paper proposes the organizational and economic components of the managerial mechanism for accelerating innovations of tourism and hotel business entities at the micro and macro levels of management
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