DEVELOPMENT OF PERSONNEL COMPETENCIES THROUGH INFORMATION TECHNOLOGIES IN ENTERPRISE TALENT MANAGEMENT
DOI:
https://doi.org/10.32782/city-development.2025.4-3Keywords:
employee competencies, digital competencies, Talent Management, information technologies, HR analytics, personnel development, digitalization, learning and corporate cultureAbstract
The article examines employee competencies that are critical for enterprise performance in a modern knowledge-based economy. Competence is defined as an integrated attribute combining knowledge, skills, abilities, experience, values and behavioral traits necessary for effective professional task execution. Competencies are categorized as core, professional, social, digital and managerial, with digital ones ensuring efficient use of ICT in HR processes and data-driven decisions. Competencies form the foundation of Talent Management, ensuring effective recruitment, assessment, career planning, increased engagement and team cohesion, as well as the development of growth programs and motivation systems to retain employees within the company. Competency modeling approaches include functional, role-based, behavioral and the Iceberg model, which differentiates visible knowledge and skills from hidden values and motivation. Digital transformation reinforces Talent Management via technologies such as e-learning, microlearning, HR analytics, AI systems, VR/AR and gamification, enabling personalized development, real-time skill monitoring, competency gap identification and predictive workforce planning. These tools improve engagement, learning efficiency and strategic alignment. Challenges include insufficient digital literacy, high IT costs, corporate cultural resistance and weak integration of learning analytics. To address these barriers, organizations are recommended to adopt an integrated Talent Management system that unites multiple digital instruments, enhance managerial and HR digital skills, leverage advanced analytics for competency assessment, and cultivate a culture of lifelong learning. Organizations are encouraged to implement integrated digital systems, strengthen HR and managerial digital skills, apply advanced analytics and promote a lifelong learning culture. Effective management of competencies enhances individual performance, innovation, agility and long-term competitiveness, making competency development a strategic investment for the sustainable success of digital-economy enterprises.
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