REVITALIZATION OF UKRAINE SHIPBUILDING ENTERPRISES: CURRENT FOREIGN CASES

Abstract

The purpose of this article is to clarify the essence of revitalization as an effective method of attracting the potential of business recovery or alternative use of the sites of seaside cities freed from industrial activity in the interests of urban territorial communities. Emphasis is placed on shipbuilding enterprises, given their location along the picturesque shores of seas and rivers, on the one hand, and their important city-building mission, on the other. The method of research was the analysis of foreign cases, which highlight the experience of solving the problem in countries where shipbuilding after the Second World War and the Cold War, as well as due to the intensification of competition on international markets, suffered a total collapse. We are talking about the United States of America and the countries of the European Union. The key strategies used by regional authorities the public and investors to enhance the attractiveness of the respective locations and renew urban ecosystems have been identified. It has been proven that Ukrainian shipyards are not much different from those whose history was in the center of our attention. Those that were in state ownership did not hold their positions in the competitive confrontation, had huge surplus areas, archaic management that did not differ in originality of thinking and constructivism. Having studied the relevant cases, the authors were convinced that, regardless of any of them, the path to success lies through the combination of the revitalization use of former shipbuilding industry facilities with the driving forces of supporting local industries and other types of economic practices. They are at the sometime attractive for new generations of businessmen and for independent visitors – citizens, tourists and people of liberal professions (artists, in particular). It was emphasized that in the EU, the question of bringing into the field of useful use at least a part of industrial objects, which were outside of business-processes, is subject to institutional norms that regulate the preservation of industrial heritage. They create the basis for implementing revitalization programs that meet the needs of all stakeholders.