DIRECTIONS OF ENSURING ENTERPRISE SECURITY IN THE CONDITIONS OF BUSINESS DIGITALIZATION

Abstract

Today, the entire world society is in a growing phase of technological and innovative development. This development is characterized by the fourth industrial revolution, the emergence of global scientific and technical networks, the spread of Internet technologies. An increasing share of public and private wealth is represented by knowledge and information, rather than material objects, because today it is these that form the bulk of innovations that have led to the emergence of the digital economy. The constant improvement and merging of digital and information technologies into global networks, their integration into various spheres of social life and the impact on the global economy is an unconscious phenomenon. Large corporations see the implementation of advanced technologies as one of the key drivers of innovative progress. However, modern Ukraine lags behind in the development and quality of the information and network sector of the economy. The country is just forming a strategy for creating its own digital market and remains an area with untapped potential. Thus, the question of trends in the development of digitization and informatization is relevant both in the practical sphere and in scientific research, since the digital economy involves the transformation of all spheres of activity. The study considers the significance of the implementation of the economic security system for enterprises in the context of the digital transformation of the economy. The essence of the digital economy was analyzed and the peculiarities of the functioning of business entities in the conditions of digitalization were determined. The main purpose of the study is to identify possible risks and threats, as well as to develop methods and tools to ensure the economic sustainability of the enterprise in the context of the digital economy. The main mechanisms for ensuring the economic security of the enterprise in the digital economy are considered. To ensure stable functioning and active development, business entities must use quick adaptation mechanisms to modern conditions. The digital transformation of the economy is determined by the variety of ways of presenting data, their characteristics, assessment methods and methods of interaction with users. Ensuring security in the digital economy is based on the collection, analysis, transfer and use of information, as well as measures to protect it.