INVESTMENTS AS A FACTOR OF TECHNOLOGICAL RENEWAL AND IMPROVEMENT OF THE EFFICIENCY OF THE ENTERPRISE

Abstract

Investment activity of the enterprise is an important component of its general economic activity. It is difficult to overestimate the value of investments in the economy of an enterprise. Modern production is characterized by the constant growth of capital and the growing role of long-term factors. In order for the enterprise to be able to work successfully, improve the quality of products, reduce costs, expand production capacity, increase the competitiveness of products, strengthen its position on the market, it must invest capital and make it a profitable investment. Therefore, you should carefully develop an investment strategy to achieve the above goals and improve it. The issue of attracting investments to the economy is very relevant, because they are directly related to the rate of economic growth. Making rational financial decisions is based on a comprehensive and effective analysis of investment activities, therefore the topic being studied is very relevant and has great practical importance. The company carries out investment activities based on needs that correspond to its business strategy. By implementing its own model of investment behavior, the enterprise not only provides financing for its operational activities and technological renewal of production, but also maintains solvency and forms competitive advantages in the market. Making managerial decisions regarding the placement of investments requires careful analytical reasoning. The choice of investment-attractive objects is consistent with the goals of the adopted investment strategy and is checked for compliance with the requirements of the investment policy regarding the expected yield, risk level, terms of payback of the invested capital and the necessary liquidity of assets. Optimizing the investment needs of the enterprise and the possibilities of their provision is achieved thanks to the balanced management of investment processes, which is based on a combination of strategic planning of investment activities and tactical means of achieving the set goals in specific investment conditions. The article deals with the essence of investments that are involved in the process of capital movement, more precisely, the process of capital movement itself reflects the essence of investments. The capital gain created in this movement should be sufficient to compensate the investor for his refusal to use available funds for consumption now and reward him for the risk of recouping losses from inflation in the future. Investment management is a system of principles and methods for the development and implementation of management decisions related to the implementation of various aspects of the enterprise's investment activities.