CRISIS MANAGEMENT DURING MARTIAL LAW: THEORETICAL FOUNDATIONS AND MODERN APPROACHES

Abstract

The article examines the essence of crisis management as a crucial component of strategic management, focusing on preventing, neutralizing, and overcoming crisis obstacles. Scientific approaches to defining the concept of crisis management are analyzed. The authors propose a comprehensive definition of crisis management that incorporates systemic, adaptive, and innovative techniques while considering internal and external factors and threats. Particular attention is devoted to the contemporary challenges associated with the crisis resulting from martial law in Ukraine and its effects on operating enterprises. War is a highly powerful destabilizing factor that significantly transforms the conditions under which enterprises operate, impacting not only their operational activities but also the national economy and social processes. In wartime conditions, businesses encounter various specific threats, including the loss of production and human resources, disruption of supply chains, a decline in demand for solvent products, and increased risks to the physical safety of personnel and material assets. Unlike traditional economic crises, military conflicts create unique challenges. It is established that a crisis during martial law is characterized by a higher level of destructiveness, a faster rate of escalation, and greater uncertainty, necessitating fundamentally different management approaches focused on security, decision-making efficiency, and strategy flexibility. The dual nature of a crisis is emphasized, as it is seen both as a threat and an opportunity for strategy renewal. Comparing crises, mainly traditional economic crises and those resulting from military conflicts, is crucial for developing an effective crisis management system. Management during a wartime crisis requires conventional financial and economic tools and crisis-specific, adaptive, and preventive strategies that focus on ensuring physical security, rapidly restructuring business processes, and promoting long-term enterprise resilience.