IDENTIFICATION OF FACTORS FOR FORMING THE EFFICIENCY OF SOCIO-ECONOMIC ACTIVITIES OF FOOD INDUSTRY ENTERPRISES AND APPROACHES TO THE ASSESSMENT OF THEIR IMPACT

Abstract

The article substantiates what caused the need to determine the influence of factors on the effectiveness of the social and economic activity of food industry enterprises in the conditions of martial law. It is noted that it is of crucial importance both from the point of view of ensuring the country's food security, since food industry enterprises together with agricultural producers play a key role in providing the population with food products, and from the point of view of the implementation of state economic and social policy. This makes it possible to make informed decisions about maintaining business and solving social problems, including preserving enterprises, jobs, functioning of the market, and supporting personnel in cases of losses or threats. The factors of forming the effectiveness of social and economic activity of food industry enterprises in the current conditions have been determined: instability of the political situation, inflation, currency fluctuations, a decrease in real incomes and a change in the structure of population expenditures, a decrease in aggregate demand, budgetary, tax, investment, and price policies, disruptions in logistics, problems with the supply of energy services, a shortage and mismatch of personnel qualifications to the requirements of the production of products quality: It is argued that the ability to respond to the negative impact of these factors will help enterprises adapt their strategies, optimize costs and ensure continuity of production. Assessment of the influence of factors on the efficiency of social and economic activities of enterprises can be carried out using a number of methods: establishment of econometric models, SWOT analysis and factor analysis, which allows to assess the influence of various factors on productivity and financial results of activity; determine internal strengths and weaknesses of enterprises, as well as external opportunities and threats; to identify key factors of efficiency improvement, adjusting management strategies in conditions of change.